1994 - Arthur’s Production
The Arthur’s Geneva club stretches over 3000 m2 and was already playing host to private receptions and shows as well as operating as a night club. Such a wide variety of activities led to the creation of a new company – Arthur’s Events – which has organised literally hundreds of dinners and receptions, public and private events and stage, fashion and even television shows, reinforcing the impact of the group’s brand and image throughout the media.
Arthur’s Production was then created to promote concerts destined for a wider audience in concert venues throughout Switzerland. Phil Collins, Patrick Bruel and Céline Dion are the first big names which the company brings to the Geneva Arena.